What do snapchat emojis mean?

1 Plan ahead

There’ll be plenty of times that you’ll add an impromptu Snap, but generally it’s a good idea to plan ahead. Planning ahead helps you make sure your content is relevant, regular and realistic. You’ll be able to make sure your content suits your audience – and target customers, and is achievable.

2 Post regularly

When you’re posting regularly on Snapchat, your audience is more likely to engage with your content. Post at around the same time of day, on the same days each week. This will help your audience grow, and their engagement to increase. There isn’t a perfect time of day to post – but if you understand your audience, you’ll be able to identify when the best time is to get the most engagement.

3 Build a storyline

You’re not going to pack each and every Snap with everything your business has to offer. Break your stories down into multiple segments. When showing a new product, break your content down to product details, functionality, quality and then a call to action.

4 Keep it relevant

Don’t just put photos of your products on your Snaps – that’s boring! Your Snaps need to inspire your followers to purchase your products, and keep them invested with your business. Talk about charity work, or social endeavours that your followers will be inspired by, or may share with their followers. Maybe you’re making a small change that will benefit the environment? Snap it. You’re supporting a local school’s summer fair? Shout about it on Snapchat.

5 Play with new ideas

Because a lot of brands aren’t using Snapchat for their marketing yet, there’s not really a tried-and-true method for success. You might end up engaging with your audience in a brand-new way that no-one has tried yet! Think about Snapchat exclusive discount codes, offering practical advice or something else entirely. There’s no rules, so if you have an idea, give it a try! You might hit on an idea that you can try on your other social media channels too.

6 Have fun

You don’t have to be anywhere near as serious as other social media platforms with your Snapchat marketing. Be brave – take a chance on your crazy idea! Don’t forget, Snaps are gone in a short time, so if it doesn’t work out, it’s no big deal.

1 Product Promotion

Your Snapchat followers are following you because they’re interested in your brand. They’re almost certainly not going to be visiting your website, or your eBay store every day, but they are using Snapchat daily. They fact they’re following you means you can safely pitch products to them without fear of being annoying!

Alert followers when products go on sale. A large number of your followers will be following you because they want to know about your sales. They don’t want to keep going to your website just in case that top, dress or jumper they’ve been watching goes on sale. They want to be told the minute a promotion starts, so they get it in their size!

Promote your products using demonstrations. Perhaps you used one of your items while getting ready for work, and it reminded you just how great it is. Tell your followers how you used it, when, and why it made your life easier. Show them what you did, and how much value it adds to your life. Your product might only save a few minutes a day, but when you’re getting ready for work, it all helps!

Excite your followers about new items. You might not have those new products yet – but you can definitely use your Snapchat to build hype! You want your customers to be intrigued, so when your new product drops, they’re already on tenterhooks.

Tell your followers what they need. Use Snapchat to cross-sell by showing followers which items work well with others. Got a lovely dress that’s just gone on sale and would be perfect for that summer wedding? Perhaps they need a pair of shoes that complement the dress perfectly… And they’ve been marked down in the sale too! What about a matching bag, or earrings…? The possibilities for extra sales are endless, and you can use Snapchat to highlight just a few of them.

2 Show Off Your Brand

Use Snapchat to show off what an amazing company culture you’ve got. Highlight events, tell the stories of people who are working with you and so on. Great Snapchat content is that which isn’t found anywhere else – that’s what draws followers and converts them to customers.

3 Snapchat Takeovers

Allow a key member of your team, or an influencer in your niche to take over your account for the day. This is a great way to keep your content interesting – you’re showing your brand from a different perspective. And that person is likely to tell their followers about their takeover too, which will lead more followers to you! This can be especially useful for growing your Snapchat following when you first start using the platform.

You could return the favour and take over someone else’s account for the day. You can use this to increase the exposure of your brand, interest in your products and grow your Snapchat followers.

There’s hundreds of opportunities when it comes to Snapchat takeovers. You could work with another business that sells complementary items. Let’s say your business specialises in selling golf shoes. You might work with a company selling clubs, caddies or clothing. Or, if you’re planning on expanding into selling those products, work with a company that doesn’t sell at all! You might get a golf club or a local pro to share tips on how to improve technique. When you take over their Snapchat account, you might talk about how your products can enhance their game.

Remember too, that you need the data from your Snapchat takeovers to know whether followers engaged with them. When you’ve had a takeover, ask your influencer to take a screenshot toward the end of the agreed period. This will help identify how many unique views the posts received, how many screenshots were taken and so on. Obviously, you’ll do the same when you take over their Snapchat!

4 Behind the scenes

For many online businesses, customers won’t be visiting your location, or getting to know your team. eCommerce isn’t like traditional retail where your customers get to know you and the store team in person. To create that connection, you can use your social media strategically – which helps to build brand loyalty and repeat custom.

Use your social media to provide exclusive behind-the-scenes content, so customers feel like they’re getting to know you. Be candid with your Snaps –your content is time-limited, so you can show your audience different things.

There’s plenty of ideas – although you know your business best, so work with what you think will work for you. Here’s a few ideas to get your creative juices flowing:

Showing the human side of your business helps followers relate to you, building their investment in their relationship with you.

5 Location Services For Engaging With Customers Nearby

If a user chooses to share their location, then you can see where they are on a Snap Map. If you have the facility to accommodate it, you could make a special offer for the people close to you if they can collect it in person. You could then post a Snap of them collecting their offer. Don’t forget to share that on your other social media channels – this will encourage them to follow you on Snapchat as well! Talking about special Snapchat offers can help encourage your audience to engage with you on Snapchat too.

6 Promote Events

If you’re attending an event, tell your followers! As we said before, your followers are following you on Snapchat because they’re interested in your company, and your products. Depending on the nature of your event, you can tackle your Snaps in different ways. Remember, it’s all about building that bond with your customer – so keep your Snaps intimate, interesting and engaging.

It might be a private event, such as an industry award ceremony you’re nominated at, but followers are interested. Show off your black-tie attire, Snap the champagne glasses, your company name on the table, and so on. You’ll want to keep those memories, but your followers will love seeing them too. If you’re partaking in the champagne, we suggest saving your photos for review the next morning after your second glass. You might cringe the next morning thinking about your tipsy dancefloor moves – you probably don’t want your followers to see. (we make an exception here if you win an award you’re nominated for – Snap away immediately then!)

If it’s a public event, such as a summer fete or Christmas market, invite your followers to come along! You can offer a special promo code if they attend and Snap with you at your location. Sharing about the event helps to increase potential sales for your fellow sellers too, and the overall success of the event. We like to think that’s great business karma! Take Snaps with your fellow sellers, perhaps having a coffee and a chat as the day gets started. Showing mutual respect for each other’s businesses will increase the love your followers have for you and your brand.

7 Shout About Important Milestones

Any important milestones can make for engaging content on Snapchat. Remember, your customers don’t see you in person, so they won’t see happy birthday badges or notice new engagement rings! Sharing personal milestones can help customers feel more invested in your business.

The age of your business, and what you do or sell depends on which milestones you want to talk about. Perhaps you’re a new business and you just processed your 100th order. Perhaps it’s your one millionth order! You might have reached the 5th anniversary of your business launching. Maybe a member of your team has their birthday, or they got engaged – celebrate by talking about it on Snapchat. (Don’t forget to ask their permission – especially with engagements! You don’t want to cause arguments by sharing before all their family have been informed)

Keep milestone Snaps positive and celebratory, and invite followers to celebrate with you. Try creating a discount code such as ‘birthday10’ for 10% off orders for Snapchat followers on that day. They’ll get a bargain, but it’ll be you celebrating when the orders flood in!

Share Snaps that mention your milestone, so you’re sharing that follower’s love with other followers. It’s all content you don’t need to create yourself! Just remember to show your followers that you appreciate their Snaps. Take a video Snap at the end of the day (or the next morning) thanking followers for their wishes. If you got a lot of Snaps, maybe even thank them again the next morning.

8 Promote Snapchat on Other Channels

Unfortunately, the line isn’t actually true: just because you build it, it doesn’t mean they will come. Nobody will know your Snapchat exists unless you tell them! That means you need to promote your Snapchat wherever people find you. Mention it on Twitter, link to it on Facebook, on your website, on email signatures and even on YouTube videos. Add your social media handles to packing slips, letter heads and so on. Cross-marketing is as valuable as cross-selling.

9 Create a Sponsored Lens

People love Snapchat filters and lenses. There are plenty of them already available – making the photo black and white, making faces childlike or adding makeup. Some video filters can even change the pitch of your voice, providing plenty of opportunities for hilarious posts. That’s the whole point of Snapchat after all – to have fun!

Over 16 million users see sponsored filters every day, allowing them to take creative, or just plain silly photos. Generally, sponsored lenses are silly, but they can help to increase brand awareness and engagement. The downside to creating Snapchat Sponsored Lenses: It’s EXPENSIVE. And we used capitals there, because we mean really expensive. If you want to add a sponsored lens during a holiday or special event, you’ll need at least $100,000. And that’s for it to be active for just 24 hours (that’s $4,166.67 per hour – or $69.44 every minute!). It might be out of reach for smaller businesses for now, but it might give you food for thought. Things change quickly in social media, so you never know when something might suddenly become an opportunity to be exploited.

10 Feature User-Generated Content

You’re probably already doing this on your Instagram channel – and if you’re not, start now! Ask followers to send you Snaps of themselves using your products, unboxing their purchase or interacting with your brand. Their followers will see their Snap, so they’re helping your brand awareness to increase. If you then repost their Snaps, you’ll benefit from unique ideas that you didn’t have to pay for. A repost helps users to feel appreciated, meaning they’re more likely to become loyal to your brand.

People love a competition! Increase your user-generated content by running competitions or other promotions. Offer a desired item, or a brand new, innovative product that your followers will love. The cost of the competition is likely to be minimal, but the return on the investment is high. If you offer cash or store credit as a prize, your engagement is likely to be high too.

10 Offer Snapchat Exclusive Discounts & Promo Codes

We talk about making sure your content is relevant a lot – but that’s for good reason! Keep your marketing aims in mind, and remember your target customer. With so much functionality on Snapchat, it’s easy to get distracted. Make sure you’re not being led astray by gimmicky functions that won’t impress your audience. Many Snapchat users are younger, and they probably already know about new features – especially if they launched 3 days ago!

Rather than posting a silly Snap with the latest filter (or as well as!), think about what you want. You want your Snapchat content to drive sales. Encourage sales, and additional followers, with special promo codes specifically for Snapchat followers. Try 10% off orders over a certain amount, or a gift with their purchase if they use your Snapchat code. Everyone loves a bargain, and especially if they feel special because they got their code from you directly. Even more so if that code isn’t available anywhere else! Simply create a Snap with your code, and post it on your Story.

11 Reply to Your Followers

Most of your Snapchat strategy will be focused on uploading content to your story. But followers might reply to your story, and send you direct messages. Don’t discount the value in replying to these messages! Yes, it’s time consuming, and no, you don’t have to reply to every single message. Just as customers feel special when you retweet, or reply on Instagram, replying to Snapchat messages will shows you care. 68% of customers stop using a brand if they think the company doesn’t care, so it’s worth your time.

12 Drive Traffic to Your Website

The aim of your marketing is to increase your business. To do that, you need people to be viewing your website. When you’re putting your Snaps together, make sure you add a link. This is even more important when you’re promoting a particular item, your sale or an event. It might go without saying, but don’t just add the link to your website! Make it easy for your customers – use the specific URL. If they want to buy the product you’re promoting, you risk losing the sale if they have to search your website.

It’s easy to add links to your Story. Simply take your photo or video as normal, then tap the paperclip icon before adding it to your story. When users view your Story, they can follow the prompt to Swipe Up to access the link.

Coming to Snapchat Soon: eCommerce

On June 6th, 2019, a small, select number of celebrities got a small update on their Snapchat profiles. This update added a Shop button that allows users to buy products from their respective brands.

We don’t yet have a date for Shop functionality to be rolled out to mainstream users yet. You can head to these profiles to preview it:

Kylie Jenner (@kyliesnapchat) – for her makeup line Kylie Cosmetics
Kim Kardashian-West (@kimkardashiansnap) – for her cosmetics range KKW Beauty
Shay Mitchell (@officialshaym) – for her travel gear and accessories Béis
Spencer Pratt (@prattspencer) for his line of handcrafted healing crystals and fashion, Pratt Daddy Crystals
BhadBhabie (@realbhadbhabie) for her fashion brand BHADgoods

While this is a new development in Snapchat, Instagram is also pushing forward with eCommerce and ad solutions. With potential sales to be made directly from social media, it’s more important than ever to increase your followers. If you want to make the most of these additional potential sales, you need to be ready.

The ideas we’ve talked about here aren’t the only ways you can use Snapchat within your Avasam business! There are plenty more ideas you can try, and we encourage you to do so. Happy snapping!